Bilen Tesisat — Capturing Urgent Demand
Leak detection and drain unblocking services. A category where demand is urgent and location-bound: a page structure across 12 services × 39 districts and a mobile-first flow that routes to a phone call.
Bilen Tesisat, a local plumbing service, faced intense competition in a market where customers need immediate solutions. Their digital presence was not optimized for local searches, and potential customers struggled to find the right service for their specific urgent needs across different districts.
The agency developed a strategy centered on hyper-local SEO, creating a dedicated landing page for each of the 12 services across 39 districts. This structure was designed to capture high-intent, location-specific searches and streamline the path to a phone call, which is crucial for urgent service requests.
How we moved
Service and District Matrix
We mapped out 12 core services, from leak detection to drain unblocking, and cross-referenced them with 39 districts to create a comprehensive content matrix.
Localized Landing Pages
Developed 468 (12×39) landing pages, each tailored with local keywords and content, ensuring relevance for both search engines and users.
Mobile-First Call Flow
Designed a mobile-first user experience with prominent click-to-call buttons and a streamlined layout, reducing friction for users seeking immediate assistance.
Google Ads Integration
Launched targeted Google Ads campaigns that directed traffic to the most relevant landing pages, aligning ad copy with the page content for higher Quality Scores.
Project at a glance
Highlight
12 services × 39 districts
Services provided
Yerel SEO · Web · Google Ads
What was produced
Similar work
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