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Health Tourism

Istanbul Care — International Patient Acquisition

A hair transplant clinic acquiring patients from abroad through English-language content. Work focused on visibility and qualified enquiries in one of the most competitive search markets there is.

SEOGoogle AdsContent
Starting point

Istanbul Care, a hair transplant clinic, aimed to attract international patients through English-language content. The health tourism sector is highly competitive, with many clinics vying for attention in search engines. The clinic needed to establish a strong online presence to reach potential patients abroad.

Our approach

The agency developed a comprehensive strategy combining SEO, Google Ads, and content creation to target international audiences. The focus was on building visibility and generating qualified enquiries by addressing the specific needs and questions of potential patients. This multi-channel approach was chosen to maximize reach and engagement in a crowded market.

Process

How we moved

01

Market and Keyword Research

Conducted in-depth research to identify high-intent keywords and search trends in the target international markets. Analyzed competitor strategies to find gaps and opportunities.

02

English Content Development

Created a suite of English-language content, including informative articles, procedure guides, and patient testimonials. The content was structured to answer common questions and build trust with potential patients.

03

SEO Optimization

Implemented on-page SEO improvements, including meta tags, header structure, and internal linking. Ensured the website was technically sound and mobile-friendly, with fast loading times.

04

Google Ads Campaigns

Launched targeted Google Ads campaigns for specific procedures and regions. Utilized ad extensions and landing pages optimized for conversion, with clear calls-to-action.

At a glance

Project at a glance

Highlight

International market

Services provided

SEO · Google Ads · İçerik

Deliverables

What was produced

Keyword research and competitive analysis report
English-language content suite (articles, guides, FAQs)
On-page SEO optimization for key pages
Google Ads campaign setup with ad groups and keyword mapping
Landing page copy and design recommendations
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