MyHaar — Clinic Positioning in the Dutch Market
A hair transplant clinic based in The Hague. Site and content structure built around Dutch search behaviour and trust expectations, with dedicated DHI and Sapphire FUE service pages.
MyHaar, a hair transplant clinic based in The Hague, faced the challenge of establishing a credible and discoverable online presence in the competitive Dutch health tourism market. The clinic needed to build trust with local search audiences and clearly position its specialized services, including DHI and Sapphire FUE, against established competitors.
The agency adopted a localization-first strategy, structuring the website around Dutch search behavior and trust expectations. This involved creating dedicated service pages for DHI and Sapphire FUE, optimizing on-page SEO with locally relevant keywords, and ensuring content aligned with Dutch cultural and medical information standards.
How we moved
Market and Keyword Analysis
Conducted research into Dutch search behavior and competitor positioning within the hair transplant sector to identify key topics and phrases for content structuring.
Site Architecture and Content Structuring
Rebuilt the website's information architecture to clearly separate DHI and Sapphire FUE services, each with dedicated landing pages containing detailed, patient-oriented information.
On-Page SEO and Localization
Implemented localized meta tags, headings, and content copy tailored to Dutch audiences, incorporating trust signals such as clinic accreditations and local testimonials.
Technical SEO and Performance Setup
Configured technical elements including XML sitemaps, schema markup, and mobile optimization to support search engine visibility and user experience in the Netherlands.
Project at a glance
Highlight
Netherlands
Services provided
Web · SEO · Yerelleştirme
What was produced
Similar work
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