Estemoon — Medical Aesthetics Visibility
English-language search visibility and a content architecture mapped to the patient journey for a clinic offering medical aesthetics and hair restoration.
Estemoon, a medical aesthetics and hair restoration clinic, aimed to attract international patients but lacked visibility in English-language search results. The existing website content was not aligned with the patient journey, making it difficult for potential clients to find relevant information and trust the clinic.
The agency developed a content architecture mapped to the patient journey, from awareness to decision-making. By focusing on English-language SEO and integrating social media, the strategy aimed to build authority and trust among international audiences, targeting high-intent search queries.
How we moved
Content Audit and Gap Analysis
Conducted a comprehensive audit of existing content and identified gaps in coverage of medical aesthetics and hair restoration topics, as well as missing patient journey stages.
Patient Journey Mapping
Mapped the patient journey into key stages (awareness, consideration, decision) and created a content blueprint that addressed each stage with relevant topics and keywords.
English Content Development
Produced new, high-quality English content for service pages, blog articles, and FAQs, optimized for target keywords and structured to answer common patient questions.
Integration and Social Media Amplification
Integrated the new content across the website and developed a social media schedule to promote key articles, engaging with the target audience and building backlinks.
Project at a glance
Highlight
Medical aesthetics
Services provided
SEO · İçerik · Sosyal Medya
What was produced
Similar work
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