Mitsubishi Klima — Product and Price Searches
A category with intense competition on model and price searches. Model-level page structure, a conversion flow that leads to a free site survey, and search campaigns.
In the highly competitive e-commerce climate sector, Mitsubishi Klima faced intense competition on model and price searches. Users frequently compared specific models and prices, making it difficult for the brand to stand out and guide potential customers toward conversion.
To address this, the agency implemented a model-level page structure, enabling each product to have its own dedicated landing page. This approach was chosen to align with user search intent and provide a clear, organized path from product discovery to inquiry.
How we moved
Model-level page architecture
Created individual pages for each air conditioning model, structuring them to capture model-specific search queries and facilitate price comparisons.
Conversion flow optimization
Designed a step-by-step conversion flow that leads users from product pages to a free site survey request form, simplifying the path to engagement.
Search campaign alignment
Developed and aligned Google Ads search campaigns with the model-level structure, ensuring that ads direct users to the most relevant page for their query.
Ongoing SEO refinement
Integrated SEO best practices across the new structure, optimizing meta tags and content to support organic visibility for model and price searches.
Project at a glance
Highlight
Model-level structure
Services provided
Google Ads · SEO · E-ticaret
What was produced
Similar work
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