Humanitarian Organisations — Reach Across Three Countries
Digital presence and reach work for Humanitarian Relief International, IHH Belgium and IHA Austria. Campaign creative and site structure in a field where donation behaviour is emotional and trust-driven.
Humanitarian organisations operate in high-stakes environments where donor trust is paramount, yet their digital presence across Belgium and Austria was fragmented and under-optimised. Each entity lacked a cohesive online strategy to emotionally connect with supporters and convert engagement into donations, especially in a sector where impulse giving is driven by compelling storytelling and clear, credible calls to action.
We unified the digital strategy across the three organisations, focusing on a shared narrative framework that highlights tangible impact while respecting local cultural nuances. By leveraging video storytelling and a structured Meta Ads ecosystem, we aimed to build trust and drive emotional resonance, supported by a streamlined web structure that guides visitors from inspiration to donation with minimal friction.
How we moved
Audit and Unified Strategy
Conducted a comprehensive audit of each organisation's digital assets, donor journey, and content effectiveness, then developed a unified strategy that aligns messaging and visual identity across all three entities.
Story-Driven Video Production
Produced a series of short, emotive videos highlighting real-world impact, tailored for each market's cultural context, and optimised for social media consumption and ad placements.
Meta Ads Implementation
Set up and structured Meta Ads campaigns for each organisation, using the video content to test audience segments, refine targeting, and optimise for donation-driven objectives.
Web Structure Optimisation
Redesigned the donation pages and overall site architecture to create a seamless user experience, with clear calls-to-action and trust signals, and implemented tracking to measure campaign effectiveness.
Project at a glance
Highlight
3 countries
Services provided
Video · Meta Ads · Web
What was produced
Similar work
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