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Karagöz Law — District-Level Visibility

A corporate site for a law and legal consultancy practice. Page architecture structured at the intersection of practice area and Istanbul district, routing to a first consultation.

WebLocal SEOContent
Starting point

Karagöz Law, a legal and consultancy practice in Istanbul, needed to strengthen its online visibility beyond the generic corporate site. The legal market is highly competitive, and potential clients often search for lawyers near their district or for specific practice areas, making it difficult for the firm to stand out without a clear local and topical focus.

Our approach

We structured the website architecture around the intersection of practice area and Istanbul district, creating dedicated pages for each combination. This strategic approach was chosen to align with user intent, improve local SEO, and guide visitors toward a first consultation, thereby increasing the likelihood of conversion.

Process

How we moved

01

Keyword and Market Analysis

We performed in-depth keyword research to identify high-intent search terms combining legal practice areas with Istanbul districts, and analyzed competitor positioning.

02

Information Architecture Design

We designed a site architecture where each practice area has a hub page, and each district has a location page, with cross-linking to create unique district × practice area landing pages.

03

Content Development and Localization

We wrote localized content for each landing page, emphasizing the firm's expertise in the specific practice area and its familiarity with the local district, including relevant legal nuances.

04

Technical SEO and Launch

We implemented on-page SEO elements, schema markup for legal services and local business, and ensured mobile optimization and fast load times before launching the updated site.

At a glance

Project at a glance

Highlight

District × practice area

Services provided

Web · Yerel SEO · İçerik

Deliverables

What was produced

Keyword research report
Sitemap and wireframes
Content strategy and copywriting
On-page SEO implementation
Schema markup and technical setup
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