Köşkeroğlu — A Same-Day Delivery Promise
Sales built on same-day delivery within Istanbul in the baklava and dessert category. Campaign rhythm planned around seasonal demand swings and gift-purchase behaviour.
Köşkeroğlu, a premium baklava and dessert brand, needed to translate its promise of same-day delivery within Istanbul into a sustainable sales strategy. The challenge was to structure marketing efforts around seasonal demand peaks and the impulsive nature of gift purchases, ensuring the brand remained top-of-mind for time-sensitive orders.
The agency developed a strategy centered on the same-day delivery capability, using it as the core differentiator. By aligning campaign rhythms with seasonal demand swings and gift-buying behavior, the approach aimed to maximize relevance during peak periods. Local SEO and social media were leveraged to strengthen the brand's presence within Istanbul, making it easy for customers to find and trust the service.
How we moved
Initial Audit and Market Positioning
Conducted a comprehensive review of the e-commerce platform and local search visibility, identifying key gaps in how the same-day delivery promise was communicated across digital touchpoints.
Campaign Structure and Seasonal Planning
Developed a campaign calendar that mapped promotional activities around known demand peaks, such as religious holidays and special occasions, ensuring resources were allocated efficiently.
Local SEO Optimization
Optimized Google My Business listings, local keywords, and location-based content to ensure the brand appeared prominently for searches related to same-day baklava delivery in Istanbul.
Social Media Activation and Retargeting
Launched targeted social media campaigns highlighting the speed of delivery, with creative focused on the freshness and gift-worthiness of the products. Retargeting was set up to re-engage users who had shown interest but not completed a purchase.
Project at a glance
Highlight
Same-day delivery
Services provided
E-ticaret · Sosyal Medya · Yerel SEO
What was produced
Similar work
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