Öz Bayrampaşa — Rebuilt Without Losing SEO Authority
A rewrite of an ageing site carrying years of accumulated search authority. The critical constraint: preserving existing URLs exactly — a single redirect mistake could have erased years of gains.
The client's ageing website had accumulated significant search authority over years, but its outdated structure and content were undermining user experience and local visibility. The primary constraint was preserving every existing URL exactly, as any redirect mistake could have erased years of accumulated SEO gains.
We adopted a preservation-first migration strategy, treating the existing URL structure as a non-negotiable asset. This meant rebuilding the site's design and content around the current URL architecture, ensuring that all internal links and metadata were carried over without a single redirect.
How we moved
Full URL Audit
We conducted a comprehensive audit of all existing URLs, documenting their hierarchy, internal links, and associated metadata.
Rebuild with URL Mapping
The new site was developed on the same URL paths, with a carefully constructed mapping to ensure every old URL resolved to the same content on the new design.
Content Refresh with SEO Integrity
Content was updated to improve quality and relevance, while preserving all meta tags, headings, and internal anchor texts to maintain ranking signals.
Staging and Validation
The rebuilt site was staged and tested against the original URL list, verifying that no redirects or 404 errors would occur on launch.
Project at a glance
Highlight
URL structure preserved
Services provided
Web · SEO Taşıma · Yerel SEO
What was produced
Similar work
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