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Industry

Vibratech — Industrial Balancing Services

A narrow, technical B2B niche: industrial balancing and vibration analysis. A service-level page structure that speaks the decision-maker's technical language and routes to a quote request.

B2BSEOWeb
Starting point

Vibratech, a specialist in industrial balancing and vibration analysis, struggled to generate qualified B2B leads online. Their technical services were not effectively communicated to decision-makers, and the existing website lacked a clear, service-level structure that could translate technical expertise into client trust.

Our approach

We adopted a content and SEO strategy focused on deep technical relevance, building service-specific pages that mirror the language of plant engineers and maintenance managers. The goal was to position Vibratech as the go-to authority in their niche and create a clear path to quote requests, rather than relying on generic industrial marketing.

Process

How we moved

01

Technical SEO Audit

Conducted a full audit of Vibratech's website, identifying gaps in technical content, keyword targeting, and page structure that hindered search visibility for high-intent industrial queries.

02

Service Page Architecture

Restructured the site around core services (e.g., dynamic balancing, vibration analysis, onsite services) with dedicated pages designed to answer specific technical questions and showcase capabilities.

03

B2B Content Development

Wrote engineering-focused copy for each service page, incorporating industry terminology, application examples, and clear calls-to-action to request a quote, tailored to procurement and engineering audiences.

04

Technical SEO Optimization

Implemented on-page SEO improvements including title tags, meta descriptions, internal linking, and schema markup to enhance crawlability and relevance for niche industrial search terms.

At a glance

Project at a glance

Highlight

B2B / industrial

Services provided

B2B · SEO · Web

Deliverables

What was produced

Technical SEO audit report
Service page architecture plan
Engineering-focused copy for service pages
On-page SEO implementation (titles, metas, schema)
Internal linking strategy
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